Frontier Leadership™ exists to help people lead when certainty disappears—by restoring footing, strengthening moral clarity, and choosing humanity in moments that matter most.
Frontier Leadership™ is the practice of taking responsibility for our impact on others—through our actions and our silences—when certainty is gone, and dignity must be actively protected.
Frontier Leadership™ matters because, in times when rules break down and certainty disappears, how we act toward one another determines whether our shared humanity survives.
Our vision is a world where leadership in uncertain times is marked by steadiness, moral clarity, and a commitment to our shared humanity.
[ ABOUT ]■
[ FOOD FOR THOUGHT ]“Things fall apart; the centre cannot hold.”
~ William Butler Yeats
“I felt a great disturbance in the Force, as if millions of voices suddenly cried out in terror and were suddenly silenced.”
~ Obi-Wan Kenobi
“We know the old order is not coming back. We shouldn’t mourn it. Nostalgia is not a strategy, but we believe that from the fracture, we can build something better, stronger, more just.”
~ Mark Carney
Prime Minister of Canada
Founder | Frontier Leadership™
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[ WHO ]Rick Morales, Ph.D.
Rick A. Morales, Ph.D. is an organizational consultant and leadership development practitioner with nearly 30 years of experience helping leaders and organizations navigate complexity, change, and growth.
As founder and CEO of Morales Associates, Rick has designed and delivered executive coaching, leadership simulations, and organizational development initiatives for senior leaders across Fortune 100 companies, public institutions, and global nonprofits. His work spans North America, Europe, Asia-Pacific, and Latin America, supporting leaders at organizations including Nike, PepsiCo, Johnson & Johnson, IKEA, The Walt Disney Company, and Lawrence Livermore National Laboratory.
Rick’s approach integrates systems thinking, organizational dynamics, and cross-cultural leadership, with a focus on helping leaders make sound decisions in uncertain, high-stakes environments. He has deep expertise in executive coaching, team alignment, strategic change, and leadership development for global and multicultural teams.
Rick holds Master’s and Doctoral degrees in Sociology from UC Berkeley and has served on faculty at the Center for Creative Leadership, UC San Diego, San Diego State University, and the University of San Diego. His academic and applied work informs Frontier Leadership’s emphasis on maintaining humanity, clarity, and responsibility at the edge of organizational and societal change.
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